Shortly after learning she was pregnant, LPGA golfer Stacy Lewis got a surprise call from one of her biggest sponsors. Devil Ball Golf
Tiger’s new sponsor deal with Hero Motors is worth $8 million per year
December 4, 2014 by
Tiger Woods and his December golf tournament have a new sponsor. India-based Hero Motors, maker of two-wheeled motorvehicles, has signed on to back Woods and the Hero World Challenge in a four-year deal announced Tuesday. Reports from India peg the deal at $ 8 million per year, for both Woods personally and this event, which […]
Tiger Woods no longer necessary to draw fans, says sponsor rep
November 3, 2014 by
Giles Morgan is HSBC’s global head of sponsorship, with control over the global bank’s investments in a pair of big golf tournaments, including this week’s WGC-HSBC Champions in China. Like a prudent investment banker, Morgan has evaluated the return HSBC was getting on paying Tiger Woods big bucks for their January event in Abu Dhabi […]
