When people talk about compressing the golf ball what do they mean?

QUESTION:
I saw an interview and a golfer mentioned that when it’s cold it’s harder to compress the golf ball. I think he even said that because it’s harder to compress the golf ball his shots don’t travel as far. Can someone explain how compressing the golf ball helps my shots travel farther and how does one go about compressing the golf ball.

ANSWER:

Answer by jivesucka
use JPEG compression for the photo of the golf ball

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