The European Tour has done an incredible job at taking advantage of YouTube. We've seen the gong shot, the clay pigeon shot, and now Rory McIlroy taking on a robot, and we don't mean Tiger Woods.
The latest video is nearly four minutes long, and entertaining the whole time. McIlroy goes up against a swing machine, and I have no idea if he was told previously of what the material would be, but the trash talking from the robot looked like it was genuinely new and entertaining to the two-time major champion.
Rory might be having a tough season so far in 2013, but he's winning at the viral video contest.
Related coverage on Yahoo! Sports:
• Rory McIlroy's struggles continue
• Tiger Woods dismisses Nick Faldo's 'mere mortal' comments
• Is Billy Horschel the future face of American golf?
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