QUESTION:
The world economy begin to decline, maybe a economic crisis will break out. Under this back ground, the industry of golf in USA will be affacted?
ANSWER:
Answer by Jeff M
In the early stages of an economic recession, golf club manufacturers may introduce fewer new clubs or brands as purchases of top-of-the-line equipment begin to fall off. Typically this time of year manufacturers will start lowering the prices on current-year models (2008) clubs in an effort to boost Q3 sales. This may actually lead to an increase in sales for discount or closeout shops, like Rock Bottom Golf [ http://rockbottomgolf.com ].
As for golf courses, they may actually see an increase in business. It has been shown that as the economy starts to sag, consumers cancel vacations and travel plans, opting instead for leisure activities closer to home. Local golf courses and driving ranges are often a first choice for these consumers.
One exception to this may be high-end country clubs. Consumers often cut such big-ticket luxury expenses quickly before making smaller, lifestyle-changing modifications to their budget.
If the economy continues to decline, then the general recession will begin to affect these other areas of the golf industry.
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